From 9 to 13 September, there was the first virtual art fair in Italy. It happened on the occasion of Miart 2020, the international fair of modern and contemporary Art organized by Fiera Milano. For the first time, the fair was in a digital edition to meet the new context’s needs. Result: over 2 million interactions. The new format has in fact introduced a new interactive experience of “virtual stands.”
The numbers of the Fair
133 national and international exhibitors took part in this first digital edition, enriching the digital platform developed in collaboration with ArtShell with 1761 works. These covered four major thematic areas that have always distinguished the fair’s research path: modern, contemporary, emerging Art, and collectible design.
195 were the online events, from the Milan Art Week appointments to those of the galleries. Those allowed the public to deepen in particular their knowledge of the artists and works on display.
178,709 views for the work, 10,119 for the events and 7,693 for the insights, are significant numbers. Alongside 2,240,000 interactions, demonstrate in fact how much navigation has stimulated the interest of visitors.
Through a communication system integrated into the platform – the first in the world to have a native chat modeled based on the most used instant messaging apps – exhibitors, artists, and professionals in the sector came into direct contact through one-to-one conversations. -one, groups, and thematic channels.
Miart 2020 Digital Art Fair
The new experience inaugurated by Miart offered the community of art professionals a real workspace, functional both to the creation of an immediate workflow, capable of responding to current needs dictated by smart working.
The art market is undoubtedly changing paradigms in a digital key. The phenomenon accelerated in particular in the recent months because of the Covid-19 pandemic.
Controlling digital channels will, therefore, be increasingly fundamental. According to a recent study in fact, 67% of players on the digital systems market for Art are sure that there will be even greater consolidation in the next five years.
Check out our tips for buying Art online here: Buying Artwork online: 5 Costly Mistakes To Look for