In recent weeks there has been a lot of talk about a possible creative rebirth. The artworld is in transition, but what does it mean on a practical level? For some days now, the need for the art market to open a dialogue with the reality that we are all experiencing seems to have arisen.
Latest updates: Art Market Reorganization
Phase zero was the era of the sudden closure of galleries, exhibition spaces, exhibitions, and national public and private museums; in phase one the awareness of the inadequacy of the services offered up to that point matured. The race to digital started to satisfy an audience that remotely became omnivorous and discovered hungry for culture. Phase two will be remembered as the golden age of the overabundance of the digital offer. In particular, gallery tours, appointments with curators, online vernissages, virtual auctions, conferences zoom.
The fourth phase the phase of the slowdown in view of what will come, of the hoped-for rebirth, of the questions and of starting to plan again.
According to economists, the sector will learn how important it is to have stable corporate structures and to have a strong online presence.
The Art market restarts from Asia
The market reorganization is now happening in Asia. In Hong Kong, the gallery owner inaugurated the Lee Kit exhibition and in Milan announces the VSpace project that will host five Milanese companies.
Massimo de Carlo said:
“In Hong Kong we reopened on May 14 with Lee Kit’s “THE GAZING EYES WON’T LIE” (the price range of the works on display is between 25,000 – 45,000 $). That’s a project for a city that has passed through two crises. The first was the protest against the extradition bill. A blockade that had already compromised the activity of the galleries. And then the health emergency of COVID-19.”
Some dynamics will prove obsolete, while natural evolution cannot be separated from passion, competence, conscience, and innovation.
Virtual dynamics will be consolidated as a complementary vision tool, but cannot replace physical experience. We will certainly continue to be attracted to works of art with the same strength as always, fueled by sensitivity, intellectual stimulus, and the search for emotion.
The Art market for social projects
Many online sales channels opened by auction houses for the benefit of those who work to combat coronavirus. However, t is also about mutual aid aimed at supporting hospitals and social projects. At the same time, it’s about creating new activities for artists in isolation.
Among the many initiatives in Europe, there is, for example, the online auction held by Piasa. The proceeds went to the French health bodies. In particular, the auction house based in Paris also made use of the collaboration of Thaddaeus Ropac; Hauser & Wirth has instead announced to donate 10% of online sales to WHO. Countless are the realities that have set up, on both sides of the ocean large aid in the name of art.
In the medium-term future, we expect a downsizing of the art spectacularization. There will be frills that have more to do with entertainment, in the face of greater collective synergy and cooperation between all the protagonists with the common intent of sustainability.